The past few months have seen a number of Google updates that have made their way into SERPs. The “Mobilegeddon” update changed Google’s search algorithm to focus more on mobile devices. This change boosted sites that were optimized for different screen sizes and demoted those that were not. Despite the widespread criticism, the changes haven’t been as disruptive as many people may have thought.
In December, Google announced 30 algorithmic changes. These changes had codenames given by Google employees to make them easy to remember. A similar announcement happened in January. Improvements included sitelinks, updated byline dates, and “soft 404” detection. It also improved the way search results display in universal searches.
The Hummingbird update incorporated user intent, whereas the Caffeine update focused on speed and precision. This update altered the way that Google searched for information by better matching search queries with results that were relevant to the user’s intent. It also provided lightning speed to the search process and transformed the face of semantic search. With the Hummingbird update, Google began answering more complex queries.
Google’s RankBrain update was introduced eight years ago, and it’s still evolving. The impact was relatively minimal, with fewer than 1% of searches affected. Some businesses recovered from past penalties, while others saw no consequence. Since then, Google has implemented a large number of algorithmic changes, with RankBrain standing out as one of the most significant. It has resulted in a shift in the manner in which search results are generated, and it continues to be one of the most significant alterations made to the company’s algorithm.
Because of these shifts, the brand needs to transform so that it can remain competitive in the market. For example, it’s vital for companies to understand how their site’s SEO strategy works, and keep their website updated with the latest updates. Google has stated that it will continue to release new updates in order to guarantee that it is able to continue giving its users the greatest experience possible.
Out of google updates history, The most recent update was for approximately five months, and it was referred to as the “Freshness” update. The momentum that the Caffeine Update had already established was carried forward by this update, which was released in phases and updated versions. It made Google’s indexing system better and made it possible for it to crawl the web more quickly. While it didn’t significantly impact search rankings, some websites did experience a drop in traffic.
Similarly, the Venice Update put local businesses on the map, although it wasn’t a search engine algorithm change and didn’t affect specific industries, it’s still one of Google’s most important updates. This algorithmic update laid the groundwork for local search metrics, which have seen significant advancements in the time since this update was released. This update was also responsible for laying the groundwork for a large number of future algorithm updates.
Changes to the core Google algorithm can have an effect on the traffic, ranking, and impressions that your website receives. Thankfully, these changes can be identified and corrected using tools such as Google Analytics or Search Console.
