The effectiveness of every digital marketing campaign hinges on choosing the right platform. While it would be ideal if every channel and platform produced excellent results for every business, this is not the case. Individually both have their collection of advantages and drawbacks. Companies like yours may be analogising the usefulness of two or more promotion media, and a prevalent comparison is Google Ads vs LinkedIn Ads. Both are excellent options, but they serve distinct reasons. For more info [ดูรายละเอียด, which is the term in Thai] keep reading forward.
Comparison
Google Advertising is excellent for delivering relevant ads to consumers who already know what they’re looking for at the appropriate time. By presenting specific advertising to a carefully defined demographic that satisfies your exact buyer criteria, you may snag people before they’ve exhibited intent – before they even realise they need your product or service. LinkedIn and other social media and search advertising platforms have a significantly smaller reach than Google Ads. B2B marketers, on the other hand, will benefit from LinkedIn. Its main goal is to link companies with other companies and people. Advertisers may target audiences while watching YouTube, checking Gmail, utilising mobile devices and applications, and visiting different websites such as news pages and blogs with Google display advertisements. There are two types of LinkedIn display ads: LinkedIn onsite display and LinkedIn network display.
So Which Is Better?
There isn’t a simple answer to this question. Neither platform is a one-size-fits-all option, but they both provide excellent exposure. Your brand, campaign strategy, and goals determine the ideal platform to choose. It’s vital to understand the ad requirements for both channels before starting a campaign on either.
